75% of businesses believe they are customer-centric, just 30% of customers agree. 50% of all customers say that all of the marketing communications that they receive is irrelevant. 81% of consumers report they are retracting loyalty at a faster pace. 78% of consumers are not loyal to any particular brand. Don't be too pessimistic. 81% of U.S. consumers stated that they will be loyal to brands that are there when they need them, but otherwise leave them alone. 51% of U.S. consumers stated that they will be loyal to brands that interact with them according to their preferences.
